College Funding Planners:

Why we are working for you

When we started worked with hundreds of families as a college selection service, the conversations about college were rather predictable, centering around three main questions:

  • What is the best school for our child?

  • What should she major in to get the best career?

  • How can he get accepted at the best schools?

What these questions neglected to address were the growing role that finances play in a student's - and family's - college experience.  Most often families will choose which school to attend and then figure out how to pay for it.  However - once assumed to be a great investment - college has come under scrutiny in the last few years, not only for the exponential price increase, but for a seeming inability to prepare its graduates for the workplace.

Did you know:

  • Only 59% of students who begin college at a 4-year institution this year will graduate?

  • Colleges are given six years (not four!) to report the previous statistic?

  • The average student changes his or her major three times?

  • The average student loan burden on college grads is more than $28,000?

  • Student loan debt is the only debt that cannot be dissolved in bankruptcy?

  • 38% of college graduates are working in jobs that require only a high school diploma?

The "elephant in the room" reared its ugly, expensive head in August 2016 when the Consumer Reports cover story on college debt read simply: "Going to College Basically Ruined My Life."

With these statistics - and our own experiences as a college students - in mind, as Certified College Funding Specialists we now ask parents these types of questions:

  • What’s your plan for paying for college for your children?

  • What impact will financing your child's education have on your retirement goals?

  • Do your child want to graduate from college debt-free?

  • How important is the price of college in determining which school to attend?

  • Does the tuition at your child's preferred colleges make sense considering her career salary projections?

  • What is the cheapest, fastest way to start the career your child has chosen?

With questions like these as the starting point for a college search or a college financial success plan, families are equipped and empowered to make great decisions for everyone - the student, younger children, and the parents - both for the duration of college and for the long-term.  

Everyone wins. 

Sam Feeney, CCFS


Certified College Funding Specialist

Author of Choose the Perfect College

B.A., English - Bucknell University

M.A., School Counseling - Eastern University


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